The following is the case study of the well known brand Provogue. Provogue has proved its quality for the customers and has been maintaining it’s success since a long period of time. It always focused that the customers shopping from it’s website can utilize the website to the best. The best part is that there are several sections like the new products, trending products as well as best sellers which are present in several categories. Customers can find hot deals and offers for the branded clothes. Also, they will be able to avail the free delivery facility and the privilege to track their order till it is delivered to the customer.
Provogue is a big name in the field of apparels and accessories shopping. It has established it’s name internationally in the last few years. Customer trust the brand their best and look for the latest trends which the website showcases and updates from time to time. Every single thing which has a quality to make an individual look different and attractive from others is available on the website. Men as well as women can shop different types of apparels and accessories from the website. Also, you can get lot of discounts on several sections which is very useful for the customers.
To drive Customer referral invites to the website.
INTEGRATION OF REFERRAL WIDGET:
The homepage of the website has an integrated kick starter Referral program pop up on their site http://www.provogue.com. This pop up on the website ensures that the customer gets to know regarding the benefit of the Provogue referral system thereby ensuring a better experience for the customers.
More number of customers will be able to reap the benefits of the referral program of the Provogue website. The referral program has proved that more and more customers can refer their friends to the website and both of them can enjoy shopping on the website.
INCENTIVES OF REFERRAL PROGRAM:
Instant:- When you share the Provogue referral program then you will get 10% off on your purchases on the website.
Friend:- Then, once the referral’s friends shop on the website then they get 10% off on their purchases on the Provogue website.
Reward:- Once your friends buy from the website from any of the categories mentioned on the website, you will get 20% off on the Provogue website.
The Provogue website has successfully achieved around 2 Million Reach through Refiral.
This number of customers were gained via the friend invites in the time period of 5 months.
The customer acquisition cost has also reduced with the help of this referral program.
The Provogue website has ensured that more number of visitors on the website turn into the regular customers on the website.
Referral invites have proved that the sales on the website have got a great boost with the help of the customers and referrals.
Referral solution for the 5 months has resulted in the lower acquisition costs for the Provogue website.