The following is a case study of a renowned store that has recently expanded its boundaries by setting foot in the online market; HALDIRAMS ONLINE! From a Sweets and Snack corner to a full-fledged Food giant Haldirams envisaged the success of its online platform with REFIRAL, through the Customer Referral Program to increase its sales and the target audiences.
Haldirams set foot into the world of business as a small outlet in Bikaner. By 1982 it was able make its presence felt in the capital city of India where people began relishing the savories and sweets it served. It was the age old “Word of Mouth” technique that turned out to be the Magic Wand for the store to flourish through decades and reach where it stands now! Outside India, Haldirams began its operations with the United States of America serving the huge Indian appetite off the land. Haldirams undoubtedly is the answer for the delicious, healthy and untainted food to placate Indian hunger. It today proudly stands as a 4 million dollar brand. Haldirams entered into the online business under the name of www.haldirams.com.
To drive customer referral invites.
INTEGRATION OF REFERRAL WIDGET:
Referral program works by increasing the visibility of the online store to the potential customers. It works based on the age-old Word of Mouth technique that proved a boon for the store earlier also. Haldirams Online incorporated a Referral Program pop up on their homepage itself.
Before they made any tangible purchase at the store, the customers knew they would be offered the product at a reduced cost just for sharing the page with their friends. This motivated the desire to not leave the store empty-hand. A pop up onthe Haldirams Homepage turned out to be a strong magnet the store was looking for.
What added Icing on the cake was the negligible cost involved to get the tool working.
INCENTIVES OF REFERRAL PROGRAM:
Sharing with friends rewarded a 5% percent instant discount on purchase from Haldirams Online.
Friends making purchase from Haldirams Online got an enviable 10% discount.
Simultaneously, the referrer received an overwhelming discount of 15% when friends who were referred to, made their purchase.
More than half Million target audiences were reached through the customer referral program in a short span of 6 months.
Customer acquisition cost was reduced to negligible.
The sales at Haldirams Online depicted an increasing trend with about 10% increment it the sales through REFIRAL run Referral Program.
250,000 potential customers to the store were reached through friend invites.
Visitors to Haldirams Online could not have been transformed into real paying customers effectively but for the Customer Referral program. Haldirams had always embraced quality, what raised it a level above its furious competitors was the low cost infallible marketing strategy to drive unending queues of vast orders.
Addition of a Referral widget to the homepage of Haldirams Online worked as the ramjet engine to boost the visibility of the store and helped aroung Half Million audiences in only 6 months.
Referral invites improved store visibility, improved upon the sales, increased the customer traffic across the website and yet managed to save big bucks for Haldirams.