The following is a case study of an online BABY store, The Babyoye.com. Its url being www.babyoye.com. Babyoye garnered huge benefits from the REFIRAL run Customer Referral Program to increase its sales and the number of visitors to the website.
Babyoye is the largest one of its kind’s online store for the new born, little kids and parents along with more than 100 offline branches across the nation. A wide range of kids’ & baby products at the best prices from the renowned brands like the Pampers, Johnson & Johnson, Fisher-price, Pigeon, Mee Mee as well as lucrative collection from Mom & Me, Oye, Snuggles & Ollington Street make it a want for the new-age parenting generation in India.
Babyoye has deep understanding of the requirements of young kids and the inefficacy of the traditional Indian market to fulfill those needs without any hassles. It worked diligently towards making lives easy for the new born and their newly born parents! It has taken great care to provide the best quality products that fit into the needs of comfort for the next decade generation; the infants and the growing kids. It has also given the mothers-to-be their due share of requirements by helping them through their pregnancy period and post-delivery needs without having to bank on any one to provide the essentials. Everything is left just a click away!
To drive customer referral invites.
INTEGRATION OF REFERRAL WIDGET:
The referral program designed by the Team Refiral worked towards increasing the website visibility to the potential customers. The BABYOYE homepage was integrated with a kick start Referral Pop-up.
This helped the business by driving customer traffic to the website, since the customers knew at the very beginning of the purchasing process they indulged themselves in, about the instant discount they would receive on sharing the information about the website among their social connections. The huge discount being given almost gratis (the efforts being negligible to account for) was lucrative enough to promote visitors become customers at the store. As the people who were referred to made a purchase from Babyoye, the discount they received instantly was even bigger and provoking to continue to shop again from the store. At the same time the referrer was also provided his due share of discount for the next purchase at the store.
The entire process laid the foundation for self-marketing of the store and hence customer generation as well as customer retention in a successful manner.
INCENTIVES OF REFERRAL PROGRAM:
Sharing with friends rewarded a 5% percent instant discount on purchase from Babyoye.com.
Friends making purchase from Babyoye got a 10% discount.
Simultaneously, the referrer received an overwhelming discount of 15% when friends who were referred to, made their purchase.
3 lakh target audiences were reached through the customer referral program in a small period of 6 months.
Customer acquisition cost was reduced to a great extent through Refiral extending the marketing support at a comparatively very low cost.
Visitors to Babyoye.com knew how to and how much they could save from the initial stage, much before they exactly knew what product were they going to save their money on!
Addition of a Referral widget to the homepage of BABYOYE worked as a power booster by increasing the visibility of the store and creating 3 lakh audiences in only half of a year.
Referral invites improved visibility of the store, increased the sales and saved big bucks for the giant online Baby store that would otherwise have flown down into the cumbersome marketing process.